6 Mistakes When Applying Foundation


These 6 mistakes when applying foundation are going to change your entire perception on how to use foundation.

Those of us who aren’t born with perfect, poreless skin like Kim Kardashian, rely on foundation to achieve a perfect complexion.

Did you know foundation can make your skin look discoloured and aged, when applied wrong?

Don’t stress because we have found what not to do, to achieve a perfect youthful complexion using foundation!


6 mistakes when applying foundation



1. Selecting the right foundation.

The number one mistake when applying foundation is choosing the wrong product to begin with!

The majority of foundation users are actually using the wrong type of foundation for their skin, and this is the first mistake.

A lot of people either watch a review on a foundation, have a friend recommend them a foundation, or only purchase the specific foundation because they know the brand.

If very lucky, this will work, but more often than not it is going to be wrong and a mismatch for your skin. Everyone has different skin types which should be taken into serious consideration when choosing a foundation. 

The 3 different categories are dry, oily and combination skin.

For Example: Using matte coverage foundation on dry skin can cause the finished look to be dry and cracked.

Matte coverage is for oily skin because it is drying on the skin, It absorbs and hides the excess oils that oily skin shows.

This also goes for oily skin and dewy finish foundations, dewy finish can make the skin look even more oily.

When purchasing a new foundation, be sure to look at the description and see what skin type it is best suited for, and do a little research on the product. Look for reviews by people who have the same skin type as you.

Even better, try to get your hands on a free sample, and trial the product before committing.

Here’s a link to Secrets To Get Free Makeup Samples



2. Choosing the wrong shade.

The second mistake when applying the wrong foundation can cause a LOT of problems, and is quite common.

Unless you know your foundation shade for each different brand, choosing the right one can be tricky.

A lot of people purchase their foundation online thinking “if it’s too dark I’ll just blend it in and apply a lighter concealer on top to even it out”, or if it’s too light they try to darken it with some contour and powdering. This can lead to your finished look being unnatural and cakey.

You can find your exact shade by going in-store and having the foundation shade tested on your face by a professional.

If you prefer to do it online, try to use the websites that can tell your shade for every different foundation by entering a brand of foundation or concealer that you currently wear. 

Blindly guessing can be a waste of money, and we don’t want that.  



3. Not preparing the skin.

When painting a room, if you don’t prep the walls first, the finished product isn’t going to turn out as planned. Same goes for your face, if you don’t prep and prime your skin, the finished product isn’t going to be what you expected.

You have to prepare your skin! It is a must do. 

First things first, exfoliation. This is key for achieving a flawless finish. Exfoliating will remove all the debris and dead skin leaving your face soft and creating a perfect, smooth base for your foundation. 

I use an exfoliating twice a week using a soft exfoliating glove.

Next you want to moisture. If you apply foundation directly to your skin without moisturising the finished look will be very dry and cracked.

Now you can put your hands on some makeup products, primer to be exact. A lot of people believe that primer doesn’t actually work and it’s a waste of money. I know this because I used the be one of them, that was until I bought primer and it worked wonders!

Primer is a critical step to make sure that your foundation stays put throughout the day without moving or creasing.

The best way to apply primer is by using your hands in a downwards motion, this will slick all the little baby hairs down, and leave the skin flawless.

Not preparing the skin is another big mistake when applying foundation, and shouldn’t be skipped.



4. Applying foundation incorrectly, an easy mistake to make. 

If you are applying your foundation wrong, it can cause your skin to look streaky and uneven.

Choosing the correct tool to apply your foundation really comes down to the coverage of the product.

If you’re applying a sheer-coverage product like a BB or CC Cream then you can use your fingers to achieve a quick but flawless finish look.

But if you are applying something with more coverage then using your fingers can make the application uneven and you can see the finger lines in the finished product.

This is when you bring in either a brush or a beauty blender, if you’re unsure on which to use here is the best way to choose which side of the fence your on.

I prefer to use a brush to apply medium to full coverage foundation, as I find it buffs into the skin and leaves the finish look natural and flawless.

A lot of makeup sites recommend starting the foundation in the middle of your face and blend it outwards.

I’m not a big fan of this technique. I find it does not evenly distribute the product across my face.

I prefer to apply the product with my fingers first, placing it evenly around my whole face in little dots, and then blending it out.

This technique will make sure that the product is evenly distributed.



5. Not blending enough. 

One of the trickiest makeup techniques has to be blending! And a big mistake that can be made when applying your favourite foundation. 

It sounds simple, but if you’re not blending enough or correctly it can leave your skin looking like and unfinished canvas. 

If you’re applying foundation to your face and you’re not correctly blending the product out, it’ll stick out like a sore thumb.

It happens sometimes, we’ve all done it.

A common mistake is forgetting to blend the foundation down the neck which leaves an extremely noticeable foundation-line, or not blending the product into the skin creating a cakey look.

Using a foundation brush to buff your foundation directly into your face and neck will speed up the process, and leave the finish looking natural and well-blended.

When applying creams on top of your foundation base (example: concealer, cream contour, etc) I recommend using a beauty blender or sponge, as it will press and melt the product into the foundation and skin leaving it perfectly blended.

Using a brush will wipe away the existing foundation and ruin your base. 



6. Not ready, set, go!

Once you have applied your foundation, concealer and other various cream products, the next step is to set your makeup. 

If you don’t set your finished look, you’re going to end up with makeup products melting down your face, moving and transferring onto everything it touches.

After a few hours of unset makeup, the products will start to breakdown and separate leaving your skin looking unnatural and fake.

On the other side, if you over set your face it will leave your skin looking very chalky and dry. A balance is needed, it might take a few tries to get the perfect outcome, and that’s okay.  

The best way to achieve that natural complexion is to know how much powder your skin needs. You can set your face using pressed or loose setting powder.

If your skin is more on the dry side than you’re going to want to use the least amount of powder as possible.

Lightly bake a small amount of loose powder under your eyes and use a big blending brush to lightly buff the pressed powder around your face, to set everything in place.

Then finish it off with a generous dosage of dewy finish setting spray.

If your skin is oily, you’ll want to set your face where you get the most oil build up (normally your T-zone) using a loose powder, and let it bake for a few minutes.

Lightly dust away any excess product and finish it off by setting the rest of your face using a mattifying pressed powder, and spray a normal amount of a matte finish setting spray.


Leave a comment if you have enjoyed 6 mistakes when applying foundation, or if you have any questions.


Stay Flawless!


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